What are the necessary skills that you need to become professional in advertising? How to get a dream job in an advertisement? What are the techniques that you should follow while choosing an agency for your product? How to write a successful copy of the product that people find it interesting to read. Discover the eighteen principles that can assist you in the final output that you actually wanted to have. Find out the little secrets behind the advertisement industry that brings massive change to your sales. All this and much more you will find out in this book.
The book is written by Paul Feldwick, a planner by trade whose passion and love for our industry and what it creates bleeds through the pages. At its heart, this is a curiosity-driven exploration of advertising history, which encourages readers to reflect on how we think advertising works and why we think that way. It covers concepts from USPs to AIDA, and social connection to spin, unpicking how these ideas took hold and the implications they have today. 2b1af7f3a8